Malaysia eCommerce

Insights into the growth of Malaysian eCommerce


Malaysia is home to 31.19 million people with a total GDP of 296.54 billion USD and GDP per capita of 10,329 USD, which is expected to reach 13,958 USD by 2022.

Digital User Insights

There are currently 16.53 million eCommerce users in Malaysia, who spend $79.15 USD online annually. Four years from now, an expected 21.44 million online shoppers will spend approximately $110.04 USD.

Internet usage

Dividing internet usage into age groups gives a better picture of the Malaysian eCommerce market – 93% of 16-24 year olds, 88% of 25-34 year-olds and 90% of 35-44 year-olds log on daily. The older generations also log on regularly with 45-54 year-olds and over 55s showing an 87% and 69% daily penetration rate, respectively.

Product Categories

Total Malaysian eCommerce revenue across all product categories is 1.31 billion USD, and is expected to grow to 2.53 billion USD by 2022. Electronics & Media is currently the leading product category in Malaysia, accounting for 477.7 million USD market share, followed by Furniture and Appliances, which generates 356.3 million USD in sales.

By 2022, Furniture & Appliances will become the most purchased online category, with an estimated value of 1.02 billion USD, and second favorite, Electronics & Media, will have an expected worth of 629.2 million USD.


In 2016, Malaysia was ranked 32nd in the World Bank Logistics ranking.

Preferred Online Payments

31% of Malaysian shoppers like to pay via online bank transfer when shopping online.

Where does Malaysia buy from?

China supplies Malaysia with 37.7 billion USD in imports – ranging from petroleum to computers. Malaysia's other key import partners are Singapore ($35 billion), Japan ($12.1 billion), the United States ($11.8 billion) and South Korea ($7.53 billion).

Internet and Device Usage

Internet penetration in Malaysia is currently 68.2%, and should reach 68.8% by 2022. Smartphone penetration is a little less (65.1%), but is projected to grow to 68.5% in the next four years.

72% of online shoppers in Malaysia buy via desktop, a stark contrast to the amount of smartphone (20%) and tablet (6%) shoppers.


In 2015, an estimated 69 billion USD of Malaysia's ad spend was spent on digital advertising.

Social Media

59.22% of people in Malaysia are active social network users, thanks to Facebook, WeChat and Instagram, which are the leading social networks.

For more market insights, check out the eShopWorld series of blogs covering a range of emerging eCommerce markets.


Malaysia - Single Color by