Insights into the growth of New Zealand eCommerce with payment methods, target audiences, marketing, social media, economy and logistics all profiled
Digital User Insights
There are currently 2 million eCommerce users in New Zealand and retail eCommerce sales reached $3.42 billion USD in 2016.
Dividing internet usage into age groups gives a better picture of the New Zealand eCommerce market – 97% of 16-24 year olds, 97% of 25-34 year-olds and 93% of 35-44 year-olds log on daily. The older generations also log on regularly with 45-54 year-olds and over 55s showing an 89% and 81% daily penetration rate, respectively.
Shoppers purchasing 6+ items in a year has increased by 40% since 2010, and 38% of those transactions were cross border retailer sales, estimated to be worth $1.12 billion USD.
29.9% of shoppers buy clothing and other fashion accessories, 18.7% buy books, CDs and DVDs, and 21.7% buy toys and gifts via overseas retailers.
Where does New Zealand buy from?
Australia supplies New Zealand with 6.38 billion USD in imports – ranging from cars to computers. New Zealand's other key import partners are China ($4.76 billion), the United States ($3.57 billion), Japan ($2.19 billion) and Singapore ($1.46 billion).
For more market insights, check out the eShopWorld series of blogs covering a range of emerging eCommerce markets.