Insights into the growth of Russian eCommerce
Digital User Insights
There are currently 50.03 million eCommerce users in Russia, who spend $360.06 USD online annually. Four years from now, an expected 61.55 million online shoppers will spend approximately $403.91 USD.
Dividing internet usage into age groups gives a better picture of the Russian eCommerce market – 95% of 16-24 year olds, 88% of 25-34 year-olds and 83% of 35-44 year-olds log on daily. The older generations also log on regularly with 45-54 year-olds and over 55s showing a 70% and 68% daily penetration rate, respectively.
Total Russian eCommerce revenue across all product categories is 18.01 billion USD, and is expected to grow to 24.86 billion USD by 2022. Fashion is currently the leading product category in Russia, accounting for 5.38 billion USD market share, followed by Toys, Hobby & DIY, which generates 4.58 billion USD in sales.
By 2022, Fashion will still be the most purchased online category, with an estimated value of 7.66 billion USD, and second favorite, Toys, Hobby & DIY, will have an expected worth of 5.80 billion USD.
Where does Russia buy from?
China supplies Russia with 37.3 billion USD in imports – ranging from cars to machinery. Russia's other key import partners are Germany ($23.6 billion), Belarus ($10.9 billion), Italy ($7.44 billion) and the United States ($5.79 billion).
Internet and Device Usage
Internet penetration in Russia is currently 62.4%, and should reach 64.4% by 2022. Smartphone penetration is a little less (57.5%), but is projected to grow to 65.5% in the next four years.
90% of online shoppers in Russia buy via desktop, a stark contrast to the amount of smartphone (4%) and tablet (4%) shoppers.