Black Friday and Cyber Monday 2017 were officially the two biggest sales days in US history, with records also smashed in the UK and Australia.
In the US, a record-breaking $5.03 billion USD was spent online on Black Friday 2017, a 17% increase from a year ago. However the biggest winner was mobile, with 36.9% of sales made on a mobile device. Cyber Monday generated $6.59 billion in sales, up from $5.6 billion a year ago, according to Adobe Analytics, with smartphone revenue reaching $2 billion.
In the UK, £1.4 billion was spent on online sales on Black Friday - up 11.7% on last year, according to IMRG. Australians also embraced the shopping event, spending more than $200 million AUD – up 16% on last year.
Cyber Monday outperformed Black Friday by 68% and had year-on-year growth of 12% in revenue and purchases.
Research by Rakuten Marketing found revenue and purchases over the Saturday and Sunday of Cyber Weekend were both up 21% and Sunday in particular was the highest growing day with revenue up 45% YOY and purchases up 47% YOY.
See the key stats in our infographic below:
These figures show the appetite for consumer spend is only continuing to grow. Retailers should continue this trajectory for the remainder of the holiday season, and focus on gaining loyal customers through free (or cheap) and fast shipping, flexible returns and personalized customer service.