News Round up: Brexit worries, smart speaker shopping on the rise, and ecommerce in Sweden worth billions
Brexit affecting brick and mortar stores, but ecommerce remains steady in the UK
Research from PwC and the Local Data Company showed that 16 stores closed per day in the UK in 2018, making a total of 2,481 stores leaving the UK high street that year.
In contrast, retail ecommerce sales in the UK have risen 1.6% from 2018 to 2019 with predictions set to reach 27.9% sales share by 2023. “Competition within UK retailers is driving innovation. They must look to ways of staying competitive and standing out in a crowded and highly competitive marketplace, said Andrew Bais, senior director, operations and finance, commerce at ad-tech firm Sovrn.
Smart speaker shopping increases in popularity
Smart speaker shopping is on the rise according to an article by eMarketer Pro with predictions for usage in the US reaching 31 million people, up 31.6% from 2018.
In a prediction that’s good for merchants, in 2021, they foresee that four in ten smart speaker users will use their devices for shopping. Some of the main behaviours of those using speakers to shop include ordering movies and tv shows, asking for product recommendations and adding products to a shopping cart on another device then buying with a smart speaker.
However, it’s worth noting that shopping through a speaker means that shoppers can’t actually see what they’re buying – which is important for FMCG such as clothes and shoes, so investing in the technology might not be a high priority as yet.
eCommerce in Sweden will be worth €16.86 billion in 2019
According to a report by the Ecommerce Foundation, ecommerce in Sweden will be worth €16.86 billion by the end of 2019 which will be an increase of 12.8% from 2018.
The report also finds that 84% of Swedes shop online, up from 78% in 2015. On average, €2,124 is spent per Swedish online shopper in 2019. Clothing and footwear are the most popular product category for online shopping at 39%, followed by beauty and health care at 32% books and media at 27% and electronics at 23%.
The most popular form of payment in 2018 was credit card (53%), then bank transfer (22%), e-invoice (15%), e-wallet (9%) and cash on delivery (1%).