Online Fashion Sales Growth Has Eclipsed Overall Online Sales Growth Online Fashion Sales Growth Has Eclipsed Overall Online Sales Growth

Online Fashion Sales Are Growing Faster Than Overall Online Sales

Online Fashion Sales Growth

Online fashion spend has grown 20% in the last year, beating the growth of total online retail spend (13%).

According to a new Forrester report, obtained by Retail Dive, fashion is now the second largest retail spending subcategory, growing from $375.6 billion in 2012 to $433.6 billion last year.

Read the full brief here.

eShopWorld Insight:

As the appetite for online fashion grows, retailers need to consider their strategy for gaining cross-border shoppers. Retailers should not fear increased competition by expanding internationally - failing to offer international shipping and returns will be much more detrimental to sales in the long term.

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