Online Fashion Sales Growth

Online fashion spend has grown 20% in the last year, beating the growth of total online retail spend (13%).

According to a new Forrester report, obtained by Retail Dive, fashion is now the second largest retail spending subcategory, growing from $375.6 billion in 2012 to $433.6 billion last year.

Read the full brief here.

eShopWorld Insight:

As the appetite for online fashion grows, retailers need to consider their strategy for gaining cross-border shoppers. Retailers should not fear increased competition by expanding internationally - failing to offer international shipping and returns will be much more detrimental to sales in the long term.

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