September 15th saw a gathering of 15 of Europe’s most important brands at the inaugural “Vistas & Visionaries in the Valley” event, hosted by eShopWorld.
Dr. Tu-Lam Pham, a leading eCommerce consultant, presented a keynote speech that looked at the latest and greatest eCommerce innovations, and how brands can win the hearts and minds of shoppers by providing outstanding direct to consumer experiences.
Some of the key call outs from Tu-Lam included:
- Direct to consumer is the only way
- Global distribution is key
- Focus all marketing on mobile, social and content
- Messaging apps are the next platforms
- Augmented reality is the future
This engaging presentation was followed by a networking session, with the evening culminating in a retailer peer to peer discussion at La Lanchetta restaurant. As promised, it was a perfect blend of good food, beautiful vistas and power idea-sharing.
Thank you to everyone who attended, we’re looking forward to seeing you at our next event!